Cook. Serve. Enjoy. Lifetime Brands Europe has over 7000 products covering cooking, serving and enjoying categories, and big brands that inspire the hospitality industry. Lifetime Brands Europe (KitchenCraft) supplies a constant stream of high quality and inspiring products worldwide, covering all key kitchenware, tabletop, lifestyle and gift categories Innovation is fundamental to our business and their mission is to inspire with trend-driven brands. Hotelity has partnered with the brand and is proudly representing Lifetime brands in the region.